That’s the third most common reaction I’ve heard to the new London 2012 Olympics logo. The second most common has been “What the fuck is that?”, while the commonest reaction has been simply to reach for the nearest heavy object and smash the monitor (in case of emergency) to avoid seeing the fucking atrocity any longer than is necessary.
Don’t think for one moment that I’m alone in slating it.
I mean, quite literally, What The Fuck happened there? What? Why? In the name of all that’s holy, how did that ever even get off the whiteboard and out of the brainstorm? Why wasn’t it laughed off the face of the fucking industry the moment it ever took form?
Holy double fuck, that is just so awful. And it cost the taxpayers £400,000, allegedly. Great.
FUCKING GOOD WORK ALL ROUND. HAVE A DAY OFF.
–c.
4 Comments
See this link for a much better design:
http://www.boingboing.net/2007/06/04/london_2012_olympic_.html
My sentiments exactly Clive. This surely cant be for real? Please let me wake up tomorrow and find that it was all a big joke. Then again having dealt with many Chairmans, CEO’s and Directors over the years who think they have more of a creative flair than the creative team… something tells me I’m going to be sorely disappointed tomorrow.
Clives ‘Fuck’ count reaches six for one posting.
I was recently made aware that “The London Olympic Games” is an anagram of “Men plan shit comedy logo”.
Now you are also aware.
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